Thanks for visiting.
These pages house all the blog posts up until the end of 2013, but if you're looking for more recent material, you'll find that 108th Street has now moved to a new home at www.herecomesthecavalry.com/blog Hope to see you there!
Phil Woodford
In 1968, David Ogilvy wrote a letter that was distributed at New York's Grand Central Station to help raise money for an African-American college fund. The opening line asked readers to look out of the train window when they reached 108th Street. Seeing with their own eyes the homes of the impoverished black students, they donated $26,000 in one evening. A simple idea that proved incredibly powerful. And an inspiration for this blog on advertising creativity around the world.
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