Monday, January 31, 2011


Chinese trainers sold to a suspicious American market. Nice creative work and an interesting commentary on the shifting balance of power between the US and a nascent superpower.

Monday, January 24, 2011


Interesting approach to financial services marketing from British high street retailer, M&S. The overtly feminised creative is designed to demystify insurance, credit and investment products for the typical shopper. But when does cleverly targeted and imaginative communication become patronising?