Very much liking the current LG campaign in the US which is built around those text messages we ought to think twice before sending. I was discussing it this week in London with students from Maryland's Towson University and making the point that it's beautifully integrated across a number of different media. Traditional TV commercials and posters are linked to the web, Flickr and Twitter. I've even befriended the Ponder Beard on Facebook and he's been kind enough to stop by for a chat.
Campaign site: www.giveitaponder.com
In 1968, David Ogilvy wrote a letter that was distributed at New York's Grand Central Station to help raise money for an African-American college fund. The opening line asked readers to look out of the train window when they reached 108th Street. Seeing with their own eyes the homes of the impoverished black students, they donated $26,000 in one evening. A simple idea that proved incredibly powerful. And an inspiration for this blog on advertising creativity around the world.