A store of ideas in East London

Communications agencies are known for their unusual and inspirational working environments, but Canoe Inc - a London-based PR business - has gone a stage further than most. Just around the back of Brick Lane, they've converted their offices into a store, showcasing many of the fashion and sporting brands they work with.

My students from Chelsea College of Art & Design were given a warm welcome when I accompanied them on a visit recently.

Bringing lifestyle to life: London agency Canoe Inc works with a range of big-name fashion and sports brands on PR, advertising and communications

Window shopping: Canoe's distinctive working environment in the East End

Visit Canoe's blog