In 1968, David Ogilvy wrote a letter that was distributed at New York's Grand Central Station to help raise money for an African-American college fund. The opening line asked readers to look out of the train window when they reached 108th Street. Seeing with their own eyes the homes of the impoverished black students, they donated $26,000 in one evening. A simple idea that proved incredibly powerful. And an inspiration for this blog on advertising creativity around the world.
Sunday, May 27, 2012
A creative campaign which really delivers
I've seen some other nice promotions for the TV show Alcatraz - including the creation of dummy cells in a pop-up prison in London - but this elaborate exercise by Leo Burnett in Spain is particularly inspiring. The attention to detail with the art direction is very nice, right down the trays on which the mock jail grub is served. In the UK, these guys would get themselves right at the front of the phone directory as AAAAAAAAlcatraz.
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