A number of my clients and delegates on training courses often wonder whether Twitter can truly be used as an effective marketing platform. Too often, we think of it as a vehicle for conveying a message, whereas actually it's an instantaneous method of anyone conveying a message on our behalf.
US space agency NASA recently invited 100 of its followers to Cape Canaveral for the launch of the Space Shuttle. The enthusiasts were only too glad to act as PR ambassadors for the American space program.
Yet another example of marketing communications passing out of the hands of the 'professionals' and into the hands of the general public. And just one of the many ways in which NASA has attempted to exploit the new technologies.
Watch this space.
In 1968, David Ogilvy wrote a letter that was distributed at New York's Grand Central Station to help raise money for an African-American college fund. The opening line asked readers to look out of the train window when they reached 108th Street. Seeing with their own eyes the homes of the impoverished black students, they donated $26,000 in one evening. A simple idea that proved incredibly powerful. And an inspiration for this blog on advertising creativity around the world.
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