Mother London should be commended on their provocative Christmas campaign to raise awareness of homophobia in Russia.
The much-admired agency has produced a set of Russian dolls in the form of gay icons such as Elton John and George Michael. Not only are they selling them for charity, but they're cheekily sending them to the Kremlin and the Russian Embassy. Nice thinking and a very public statement about a worthy cause.
In 1968, David Ogilvy wrote a letter that was distributed at New York's Grand Central Station to help raise money for an African-American college fund. The opening line asked readers to look out of the train window when they reached 108th Street. Seeing with their own eyes the homes of the impoverished black students, they donated $26,000 in one evening. A simple idea that proved incredibly powerful. And an inspiration for this blog on advertising creativity around the world.
Sunday, December 15, 2013
Clever guys and their dolls
Labels:
Elton John,
gay rights,
George Michael,
homophobia,
Kremlin,
Mother London,
Russia
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