With trends in digital and social media continuing to move at a spectacular pace, it's important to keep up to date with the latest insights and developments.
The UK's Chartered Institute of Marketing is holding a summit in London on 28th June, in which experts from businesses as diverse as Google, LinkedIn, EE and Deloitte will be offering their perspectives on the changing landscape.
I'll be tweeting live from the event and will review some of the key themes on this blog in early July. Although I believe the seminar is pretty much sold out, you can register for the live wavecast here.
In 1968, David Ogilvy wrote a letter that was distributed at New York's Grand Central Station to help raise money for an African-American college fund. The opening line asked readers to look out of the train window when they reached 108th Street. Seeing with their own eyes the homes of the impoverished black students, they donated $26,000 in one evening. A simple idea that proved incredibly powerful. And an inspiration for this blog on advertising creativity around the world.
Monday, June 17, 2013
CIM/Bloomberg 2013 Digital Summit
Labels:
CIM,
CIM/Bloomberg 2013 Digital Summit,
Deloitte,
digital,
EE,
Google,
LinkedIn,
social media
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