I'll be speaking at a seminar at Unilever's London headquarters on the afternoon of Tuesday 25th September. The theme is how to engage employees - and prospective employees - via social media. It's a topic which is obviously particularly relevant to those working in HR and internal communication, but there are wider implications for marketers and people working in other fields.
You can find out more about the theme at http://socialmediaweek.org/blog/event/inside-unilever-social-media-for-hr-and-internal-communications/#.UFxzT7JlRD0 and livestream the contributions of speakers at https://new.livestream.com/accounts/1379077/events/1431859
In 1968, David Ogilvy wrote a letter that was distributed at New York's Grand Central Station to help raise money for an African-American college fund. The opening line asked readers to look out of the train window when they reached 108th Street. Seeing with their own eyes the homes of the impoverished black students, they donated $26,000 in one evening. A simple idea that proved incredibly powerful. And an inspiration for this blog on advertising creativity around the world.
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