In 1968, David Ogilvy wrote a letter that was distributed at New York's Grand Central Station to help raise money for an African-American college fund. The opening line asked readers to look out of the train window when they reached 108th Street. Seeing with their own eyes the homes of the impoverished black students, they donated $26,000 in one evening. A simple idea that proved incredibly powerful. And an inspiration for this blog on advertising creativity around the world.
Wednesday, September 26, 2012
Footage of a seminar at Unilever's London HQ about the engagement of employees and prospective employees through social media. My own contribution starts at about 56:00, although there were plenty of other interesting speakers if it's a subject that's important to you.
Labels:
#smwlondon,
#smwsilverman,
employee engagement,
social media,
unilever
Friday, September 21, 2012
I'll be speaking at a seminar at Unilever's London headquarters on the afternoon of Tuesday 25th September. The theme is how to engage employees - and prospective employees - via social media. It's a topic which is obviously particularly relevant to those working in HR and internal communication, but there are wider implications for marketers and people working in other fields.
You can find out more about the theme at http://socialmediaweek.org/blog/event/inside-unilever-social-media-for-hr-and-internal-communications/#.UFxzT7JlRD0 and livestream the contributions of speakers at https://new.livestream.com/accounts/1379077/events/1431859
You can find out more about the theme at http://socialmediaweek.org/blog/event/inside-unilever-social-media-for-hr-and-internal-communications/#.UFxzT7JlRD0 and livestream the contributions of speakers at https://new.livestream.com/accounts/1379077/events/1431859
Monday, September 10, 2012
A store of ideas in East London
Communications agencies are known for their unusual and inspirational working environments, but Canoe Inc - a London-based PR business - has gone a stage further than most. Just around the back of Brick Lane, they've converted their offices into a store, showcasing many of the fashion and sporting brands they work with.
My students from Chelsea College of Art & Design were given a warm welcome when I accompanied them on a visit recently.
Bringing lifestyle to life: London agency Canoe Inc works with a range of big-name fashion and sports brands on PR, advertising and communications
Window shopping: Canoe's distinctive working environment in the East End
Visit Canoe's blog
My students from Chelsea College of Art & Design were given a warm welcome when I accompanied them on a visit recently.
Bringing lifestyle to life: London agency Canoe Inc works with a range of big-name fashion and sports brands on PR, advertising and communications
Window shopping: Canoe's distinctive working environment in the East End
Visit Canoe's blog
Labels:
Brick Lane,
Canoe Inc,
Chelsea College of Art and Design,
fashion,
PR,
sport
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