On the 'ead, son: a simple, but striking poster execution for ITV1.

A belated mention for the ITV1 campaign which broke at Christmas, in advance of the new year FA Cup fixtures. The Cup, of course, is where the part-time, non-league Davids can take on the superannuated Goliaths of the Premiership. It's "where all men are equal". A strong idea, delivered without any fuss.